Last week, for the first time since COVID, The IAB held the Digital Newfronts in person. This part dog and pony show, part conference is an invite-only event that features thought leadership on current trends and issues within the media industry. And while a majority of the content is focused on distributor sales pitches, there are a few announcements that the space150 media team is excited about.

#1 Reach Objective Inventory Now Available for Youtube Shorts

Fifty-seven percent of US adults visit YouTube at least monthly*. This sophisticated advertising platform previously only allowed access to its growing "Shorts" inventory to YouTube for Action and App Install campaigns, but now advertisers can add these placements for their reach-optimized campaigns.

Shortform video has been driving promising results for space150 clients — we're excited to see more shortform opportunities on other high-performing channels like Youtube.

*Simmons-MRI Winter 2023

#2 AR is Finally Available for Paid Ads in Reels

Though Snapchat has been offering Augmented Reality advertising for years and years, and technically Meta has had organic AR opportunities, AR is finally available for paid ads in Reels on Facebook and Instagram!

For the many advertisers that rely on Meta to achieve their objectives, we are excited for another creative opportunity to disrupt categories and drive deeper engagement with audiences.

#3 More, Better Connected TV Measurement

As connected TV/OTT advertising continues to steal share from linear TV, companies are providing more advanced measurement offerings to help advertisers understand how their inventory is performing, like Disney and Innovid. This is hot off the heels of the newly formed Joint Industry Committee delivery of cross-platform currencies.

The advancements in the Connected TV space and measurement are especially exciting for us, especially as more and more inventory becomes available as streaming giants roll out ad-supported tiers like Netflix and Disney!