Everyone wants to BeReal, Corn Boy is still all over our FYP, and sharing some feelings (good ones) on Aritzia's new collaboration with Emma Chamberlain.

Updates Ahead: A Look Into Platform Updates and News

Everyone Wants to BeReal

The Gen-Z hit app continues to skyrocket with 10 Million Active Daily Users sharing their unedited & unfiltered lives with friends. With timed prompts to share real-time updates and a dual-sided camera feature that shows both the, "on camera" and "off camera" sides of life, the app has clearly continued gaining popularity and everyone wants a slice of what they have.

To no surprise, Instagram is doing what Instagram does best and copying a BeReal-Like Feature currently called "IG Candid". The feature will notify users to take a candid photo within 2 minutes using a (you guessed it) dual-sided camera. But they aren't the only ones going after BeReal's momentum, Snapchat has also announced a new Dual Camera Feature that will allow users to use both front and back-facing cameras simultaneously.

TikTok's "Nearby" Feed — Major Opportunity for Brands

The leading social app is testing a new tab that will feature "Nearby" content from creators in your current location. Although the specifics around how this will come to life are a little gray, the application is already allowing users to tag their location. This new feature is a significant opportunity for brands that rely on reaching audiences within specific areas and allowing users to find hyper-local content to explore new sights and sounds in their area.

Is Twitter Becoming a Podcast App?

Twitter Spaces, released in 2020, is getting a makeover to feature podcasts that are curated to a user's likes & interests. The topic-based playlists will pull from insights Twitter already has on its users — who they follow, what content themes they engage with — and will continue to tailor to users' preferences as they spend more time listening to audio content (yet another indicator of the shift to recommendation-based social media). The Discovery of new podcast content has always been a big pain point for the audio format and this feature could offer a real solution, making podcasts a more compelling platform for both listeners and advertisers.

The End of Repost Content

Both Instagram and Youtube Shorts are cracking down on downloaded and reposted content to other platforms. Downloaded content that is originally created in either Shorts or Reels will now have a watermark that will out the content as being reposted on other platforms, which can minimize reach & discoverability. Social platforms are continuing to prioritize originally created content with algorithm tweaks focused on giving preference to the original content.

Brand Highlight: Aritzia x Emma Chamberlain Fall 2022

In the launch of their 2022 Fall Collection with Sunday Best, Aritzia tapped into everyone's (mostly) favorite influencer, Emma Chamberlain to create a curated lookbook based on the influencer's ever-evolving sense of style. A fashion avenue is nothing new for Emma, as she's worked with Louis Vuitton and Levi's, but there is something different and exciting about this collaboration and what it shows us about what celebrity and influencer endorsements could start to look like, especially in fashion.

The key to relating to an audience (especially Gen-Z) is best expressed through influencers who have created a platform by being viewed as relatable and knowledgeable within a specific niche. For this collaboration, Aritzia truly curated the line to fit Emma's style and aid her in her own style journey. By choosing to curate a lookbook rather than creating new products, this format makes achieving the look of your favorite influencer attainable and sustainable for the brand as it promotes products already within its catalog. Nicky Reardon said it best, but this form of partnership shows the value of influencers' deep connection with their audience that traditional celebrities may lack.

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